Chris and Robin remain in charge of the menu, and work alongside their director of product development Jay Miller, who joined the company in 2017. The subs are prepared with meats and cheeses, on toasted sub rolls, and served "Fully Involved" with vegetables and condiments. The menu, which features hot specialty subs, salads, and other seasonal items, takes inspiration from the firehouse with names like Hook & Ladder, Engineer, and Firehouse Hero. No two of the more than 1,200 murals painted are the same. The murals reflect fire and police service unique to each restaurant's community or town. Each restaurant features a custom mural, hand drawn and painted at the company's headquarters in Jacksonville, Florida. Owning to the Sorensens' involvement in firefighting, the interior decor of Firehouse Subs locations are inspired by fire stations, and often include firefighter equipment and memorabilia. The acquisition was completed on December 15, 2021. On November 15, 2021, Restaurant Brands International announced that it would acquire Firehouse Subs for $1 billion. In 2020 the chain opened a location at Jacksonville's Baptist Medical Center. In April 2018, the chain opened its first on-campus location at Western New England University. In December 2017, the brand's second airport location opened at Orlando International. In June 2017, Firehouse Subs opened its first airport location at Jacksonville International. The chain also launched a loyalty program. Currently, the group operates 50 Canadian restaurants, with plans to open a total of 90 in Ontario alone. In 2015, Firehouse Subs opened its first locations in Canada, with its first location opening in Oshawa, Ontario in October with franchisee OnFire Restaurant Group. In July 2016, Firehouse Subs opened its 1,000th location. īy 2012 the company had 500 locations, ending the year with nearly 600. territory of Puerto Rico, via local franchisee Caribbean Restaurants. In 2011, Firehouse Subs opened its first franchises in the U.S. The second wave of franchising began in 2001. They were able to set up financing for potential franchisees. In 2000, the founders decided to take a different approach, using consultants to plan franchise growth. In 1998, Firehouse Subs surpassed 10 locations, and later that year opened the first location outside of Florida.
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